Director's Message

"We are what we repeatedly do. Excellence, then, is not an act, but a habit."

- Aristotle

Success for me has always been a never-ending quest for excellence. Every milestone achieved is the start of another journey to distinction. It has always been this vigor that I have tried to instill in my team since I took over the reins in 2008 of a company that is the market leader in personal hygiene products.

I always perceive our contribution to the society as not that of a company, but of an enterprise that is there to make a positive difference in the lives of Pakistani women with quality and competitively priced products. Over the years we have continued to improve, investing in the latest technology that has helped us innovate, bringing to the market products at par with global trends and standards. Never to sit in the backseat, we pride ourselves as the driving force that has enabled us to be recognized as a company to recon with.

It is easy to plug in superlatives, but very hard not to recognize the accomplishments of a locally grown initiative that is consistent in performance, excellent quality, prompt customer service as well as creating and delivering on consumers' requirements.

As a family business I take immense pride in the success of Santex Products. It of course is team work, for any company worth its salt is the result of hard work and dedication of its dedicated workforce. These include the Santex Products team, our distributors and the retailers who are all for our products. Why? Because it is the best that there is.

God has been generous and kind. With His blessings, the journey of Santex Products is never-ending. With the support of my team and consumers, I am confident that the company will continue to scale milestones of excellence for years to come!

Talha Rahman
Managing Partner